The last 9 months of operating our storefront has opened my eyes and given me clarity on our brand. I originally thought that when we opened the doors, the shop would be sleek, minimalist and modern. Not so...my personal style decided to emerge instead.
I found that my love for all things color and shabby chic could absolutely coexist without being too overwhelming to people when they enter.
I receive amazing feedback daily about how the shop makes people feel when they enter. Everything from: 'I want to live here!' to 'I imagine you must live in a fairytale!'
I've always sold my products using through emotion, having people react in such a positive, joyous way upon entering the shop, prompted me to tweak our logo a bit.
My previous logo was lovely. The font chosen for the canard labs was a bit on the modern side. That doesn't really fit anymore. So I transformed it into this:
I can connect to this a bit more. It's happier and more whimsical. I had to keep my dots because I love them! I changed up the color choices, the font and the tag line. I hope you love it as much as I do!!
Why hello there! It's been a while since we've seen each other. The last 9 months have been a crazy happy whirlwind. A new storefront and now a new business concept. But first, the storefront...
Have you ever kicked yourself for not making a decision earlier? Let's just say I've been kicking myself a bunch. This shop has exceeded all of my expectations and I'm convinced that I have the best customers on the planet!!
On to some other news...in true entrepreneurial spirit, my husband and I are tackling the business of handmade ice cream. It'll be an interesting new chapter to add to our lives and we can't wait to share it with our community! Follow along on Instagram (@tartanswirl) or Facebook (www.facebook.com/TartanSwirl!
About the Author
When Tanya isn't elbow deep in soap, keeping up with her son, working at the shop with her husband or drinking copious amounts of coffee: she's writing these blog posts. Read about Canard Labs products, bath and body tutorials & follow Tanya's random thoughts.