So what's the deal with Canard Labs? Why choose such a random name? It is... but then it isn't. What you know of today's Canard Labs started off as Baby Duck Soap Co. in 2012.
When I started our business, I named it after the most important people in my life: my husband and son. My husband grew up with the nickname Baby Duck. Liam inherited the nickname when he was born. Naturally it only made sense at the time to name it after them.
Selling for the first two years as Baby Duck Soap Co. was interesting. Most people thought my products were only for babies or children. The biggest turning point was when I was accused of being a murderer at a local Oregon Marketplace. Apparently, someone thought that I was luring baby ducks into my home, murdering them, then turning them into soap. I wish this was a joke (and yes sometimes people would crack that joke) but this gal was quite serious. This prompted the rebrand to Canard Labs.
Why Canard? I wanted to keep the 'duck' in my name. Canard is French for duck! Labs makes sense since soap making is a blend of creativity and chemistry. Not to mention the science behind formulating all of the other products.
So there it is. The story behind the name. More importantly then what the name means is what goes into it's creation. I live and breathe every single design aspect of Canard Labs. Everything has been tweaked and well thought out. From the triple dots in the logo to the color coded dots identifying each product. I love what I've created just as much as I love my family. It's brought me clarity and happiness that I didn't know existed. I hope that when people lay their eyes on it, they see the same joy and love that I see.
About the Author
When Tanya isn't elbow deep in soap, keeping up with her son, working at the shop with her husband or drinking copious amounts of coffee: she's writing these blog posts. Read about Canard Labs products, bath and body tutorials & follow Tanya's random thoughts.