The last 9 months of operating our storefront has opened my eyes and given me clarity on our brand. I originally thought that when we opened the doors, the shop would be sleek, minimalist and modern. Not so...my personal style decided to emerge instead.
I found that my love for all things color and shabby chic could absolutely coexist without being too overwhelming to people when they enter.
I receive amazing feedback daily about how the shop makes people feel when they enter. Everything from: 'I want to live here!' to 'I imagine you must live in a fairytale!'
I've always sold my products using through emotion, having people react in such a positive, joyous way upon entering the shop, prompted me to tweak our logo a bit.
My previous logo was lovely. The font chosen for the canard labs was a bit on the modern side. That doesn't really fit anymore. So I transformed it into this:
I can connect to this a bit more. It's happier and more whimsical. I had to keep my dots because I love them! I changed up the color choices, the font and the tag line. I hope you love it as much as I do!!
About the Author
When Tanya isn't elbow deep in soap, keeping up with her son, working at the shop with her husband or drinking copious amounts of coffee: she's writing these blog posts. Read about Canard Labs products, bath and body tutorials & follow Tanya's random thoughts.